ORANJESTAD, ARUBA (June 12, 2012) — After a five-month selection process, the Aruba Tourism Authority (ATA) has awarded a dynamic trio to handle the North America marketing efforts to promote the Caribbean island -- The Zimmerman Agency, Tallahassee, for public relations, The Concept Farm, New York, for advertising, and US International Media, New York, for on and off-line media. Aruba was searching for agencies to continue the evolution of its ‘One Happy Island’ brand campaign to launch its new investments enhancements, and celebrate its long-standing reputation as the Caribbean destination with the highest visitor return rate. The new agency of record contracts begin July 1, 2012.
"The three firms selected to spearhead our marketing efforts have the experience, creativity and, most importantly, passion to share our stories and inspire tourism to Aruba," said Sanju Luidens-Daryanani, ATA chief marketing officer. "Between our beautiful beaches, consistently warm weather, friendly locals and wide array of activities to experience on island, there are countless reasons why more than half of our visitors return to Aruba. With this new partnership, an even brighter future is ahead for this happy island."
Aruba receives more than 1.2 million visitors annually and the country’s enticements win global acclaim including being recently ranked No. 2 as a “Top 25 Beach Destinations in the World” by TripAdvisor. With 90 nationalities on island, Aruba is at the epicenter of a cultural melting pot, offering vibrant Latin and European influences that can be found in every aspect of life from rich cuisine and language to island events and Carnival.
US International Media, the most diversified, fastest growing, full-service media management company in the United States, has billings of more than $700 million and a staff of 250 professionals in every media discipline. Headquartered in Los Angeles with offices in 21 major US and Canadian cities including its flagship in New York, USIM’s client commitment and passion for service sets it apart within the industry. In 2009, USIM received the industry’s MEDIA Magazine Agency of the Year award.