NEW YORK, NY (Feb 13, 2014) — U.S. International Media (USIM), the fastest growing independent media services agency, announced today that it has been named media-buying Agency of Record (AOR) by The Institute of Culinary Education (ICE), New York City's largest and most active center for culinary education. Established in 1975, the school offers award-winning eight to 13-month career training programs in Culinary Arts, Pastry & Baking, Culinary Management, and Hospitality Management.
USIM will handle media planning and buying duties. Reporting to Brian Aronowitz, CMO, USIM will support ICE’s media and marketing activities related to its brands, with a specific focus on strategic development, media planning, media buying, and market research.
Aronowitz says “We were impressed with USIM’s understanding of media , its rapid evolution, their strategic approach to planning and previous work in the education sector.”
Three agencies were part of the final review process.
“We are very excited to work with The Institute of Culinary Education and to leverage our experience in the higher education market” added Russell Zingale, President – Eastern Region, USIM.
The Institute of Culinary Education
The Institute of Culinary Education (ICE) is New York City's largest and most active center for culinary education. Founded in 1975 by Peter Kump, the school offers highly regarded eight to 13-month career training programs in Culinary Arts, Pastry & Baking, Culinary Management, and Hospitality Management. With an indepth global curriculum, dedicated chef-instructors, a strong record in job placements, and a clear entrepreneurial focus, ICE is widely recognized by top industry organizations as a premier pathway to begin or continue a culinary career.