New York, NY (December 9, 2013) — U.S. International Media (USIM), the fastest growing independent media services agency, announced today that it has been named Media Planning and Buying agency for WellPet, home to the family of natural premium pet food brands including Wellness®, Old Mother Hubbard®, Eagle Pack® and Holistic Select®.
USIM will handle media planning and buying duties and will support WellPet’s media and marketing activities related to their brands, with a specific focus on strategic development, media planning, media buying, and market research.
“We were impressed with USIM’s insight into our business, strategic thinking, solid execution, and expertise,” stated Camelle Kent, Vice President of Marketing at WellPet. “We are very excited to have an opportunity to work with WellPet and to leverage retail and consumer product goods experience” added Russell Zingale, President – Eastern Region, USIM.
WellPet has over 100 years of combined experience in making natural pet food providing unwavering commitment to nutritional innovation and product quality. WellPet is home to the family of premium pet food brands including Wellness®, Old Mother Hubbard®, Eagle Pack® and Holistic Select®. We have a long history of delivering on the promise of making the healthiest natural products for pets. For more information, visit www.wellpet.com.