Los Angeles, CA – February 25, 2013: U.S. International Media (USIM), the fastest growing independent media services agency, announced today that it has been named Agency of Record (AOR) by Palace Entertainment, one of the leading leisure park operators in the United States. With parks located in 11 states, Palace Entertainment continues its expansion of brands within the family entertainment sector.
USIM Media will handle traditional and digital media planning and buying duties. Reporting to Vice President of Marketing, Michele Wischmeyer, USIM will support the company’s media and marketing activities related to its theme parks, water parks, and family entertainment centers, with a specific focus on strategic development, media planning, media buying, and market research.
“We were impressed with USIM’s insight into our business, strategic thinking, and expertise,” stated Michele Wischmeyer, Vice President of Marketing at Palace Entertainment. It was not immediately clear which other agencies participated in the review process.
“We are very excited to work with Palace Entertainment and to leverage our experience in the entertainment and theme parks industry to help them grow the business,” added Jack Silver, Executive Vice President of Client Services, USIM.
About Palace Entertainment
Palace Entertainment is one of the leading leisure park operators in the United States. With parks located in 11 states, Palace Entertainment continues its expansion of brands within the family entertainment sector. Palace Entertainment’s parks provide family oriented and affordable attractions to visitors of all ages, offering a wide range of attractions, such as roller coasters, ferris wheels, live shows, variable depth pools, water slides, animal shows, miniature golf courses and arcade games. Palace Entertainment greets over 13 million visitors annually.
About U.S. International Media
U.S. International Media, LLC is an independent, full-service media agency providing innovative media strategies, execution, and results that cultivate and maximize clients’ businesses. USIM has a local office footprint with 21 offices in the U.S. and billings over $750 million. For more information, please visit www.usintlmedia.com.