Vision, Innovation and Leadership in the Area of Programmatic Media Services
NEW YORK (November 20, 2015) — U.S. International (USIM) has been selected by MediaPost as the advertising community’s Programmatic Agency of the Year for 2015. Each year, the publication’s prestigious awards program recognizes the most successful agencies in eight different categories. USIM was recognized for its vision, innovation and leadership in the area of programmatic media services.
USIM has devoted significant time and resources to establish its programmatic TV practice. USIM’s programmatic TV capabilities span linear, addressable and data driven executions across multiple campaigns through a variety of marketing verticals.
“USIM has partnered with clients that recognize the significant upside to innovate, test and disrupt the way TV is transacted. We’re honored to be recognized by MediaPost for these efforts and committed to bridging the TV and digital media ecosystems” stated Ryan McArthur, EVP – U.S. Interactive Media, a division of U.S. International Media.
McArthur, along with USIM’s Russell Zingale and Mitch Oscar, have spearheaded the programmatic and addressable evolution at USIM. In addition, they’ve created the Secret Society, an industry alliance encouraging an agnostic dialogue about issues, models, and data affecting the evolution of the programmatic and addressable TV landscape.
To date, 48 companies have joined the alliance, as well as many data-ists, platforms, TV station groups, and content providers. The group’s first initiative is to determine how multiple data sources can be better used by both supply and demand side participants.
USIM will be honored at MediaPost’s Agency of the Year awards celebration on January 21, 2016 at The Yale Club in New York City.