Eran Goren attends Media Post Conference as Guest Speaker

Los Angeles, CA (July 16, 2015) – U.S. Interactive Media’s President, Eran Goren, has been selected to speak on Media Post’s OMMA LA panel, “Are We Branding Yet?: Getting Programmatic Beyond Performance.” The panel will be held on Tuesday, July 21st.

The panel will be discussing how programmatic buying still is aimed mainly at performance based campaigns with uninspired creative telling negligible stories. How does this change? How are some brands leveraging these channels, blended KPIs, integration with broader campaign strategies to evolve tech-driven ad platforms into branding machines? How is success being measured here? And what can the early lessons about programmatic brand inform the automation of video, mobile and TV?

For more information or for meet and greet please contact, Rebekah Colby, PR/ Marketing Coordinator, 949.241.8260

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