Eran Goren attends Media Post Conference as Guest Speaker
Los Angeles, CA (July 16, 2015) – U.S. Interactive Media’s President, Eran Goren, has been selected to speak on Media Post’s OMMA LA panel, “Are We Branding Yet?: Getting Programmatic Beyond Performance.” The panel will be held on Tuesday, July 21st.
The panel will be discussing how programmatic buying still is aimed mainly at performance based campaigns with uninspired creative telling negligible stories. How does this change? How are some brands leveraging these channels, blended KPIs, integration with broader campaign strategies to evolve tech-driven ad platforms into branding machines? How is success being measured here? And what can the early lessons about programmatic brand inform the automation of video, mobile and TV?
For more information or for meet and greet please contact, Rebekah Colby, PR/ Marketing Coordinator, 949.241.8260
About MediaPost Events
MediaPost produces and hosts a variety of industry events throughout the year that includes OMMA Conference Series. The highly respected events deliver the premium level of content, depth, and valuable information found daily in our publications and websites to thousands of attendees comprised of top advertising agency executives, leading brand marketers, publishers, researchers, analysts and top media, marketing and advertising industry practitioners. To view a complete list of event’s please visit www.mediapost.com/events andwww.mediapost.com/awards